The digital health GTM problem

Find the fit. Map the route in. Check the timing.

The employer discovery problem

You know your ICP. The problem is finding every employer that fits, knowing which incumbent solutions they use, and prioritizing by fit and timing. Calliope helps you build a prospect list from filing records and additional coverage evidence. Missing vendor disclosure does not establish that no incumbent exists.

Account discovery across available benefits evidence

The broker gatekeeper problem

Brokers can play an important role in employer buying decisions. Calliope maps disclosed broker-to-employer relationships so your team knows which brokers control access to which accounts — and can build the right relationships first.

Broker-first GTM with entity-resolved relationships

The timing problem

Renewals, broker changes, and fee patterns can provide context for outreach. Use filing history to identify a question worth asking, then confirm the employer’s current priorities.

Signal-based prioritization, not list-based prospecting
What Calliope gives you

Build a route to the employers you fit.

Employer intelligence

A focused view of your target accounts.

Search available employer records using your size and market criteria, then investigate disclosed providers and account signals. Exportable lists, refreshed as new filings post.

Illustrative account fit · Health systems Fictional sample
Health System A
Large · No category vendor disclosed
94
Health System B
Large · Benefits stack unchanged 3+ years
91
Health System C
Mid · Broker of record change detected
87
Health System D
Mid · Incumbent fee above 90th percentile
82
Broker relationship graph

Understand the relationships around your market.

Map disclosed broker books and investigate shared program, captive, and consortium relationships. Signature detection can help explain how employers are connected and where a partnership conversation may fit. Dedicated program-directory access is provisioned separately.

Top brokers in your ICP Mid-market health systems, illustrative region
National Brokerage A140+ accounts
National Brokerage B120+ accounts
National Brokerage C100+ accounts
Regional Brokerage D70+ accounts
Regional Brokerage E50+ accounts
Timing signals

Use account history to prepare your timing.

Monthly updates add available evidence to the history. Confirm current provider relationships before treating a filing change as a sales opportunity.

Recent account signals Illustrative sample
Employer A — Broker of record change detected
Mid-market · Specialty finance · New broker assignment
Employer B — service-provider fees above 95th percentile for segment
Large · Health systems · Fragility signal active
Employer C — Benefits stack unchanged 3+ years
Large · Health systems · Stagnation signal · High ICP match
CalliopeResearch for digital health

Ask your market intelligence directly.

"Which MSK vendors are named in the filings of health systems over 5,000 lives in the Northeast?" CalliopeResearch answers in seconds — with sourced filings, entity resolution, and competitive intelligence built in.

Explore CalliopeResearch

Illustrative conversation

You
Which vendors in our category are named in the filings of health systems over 5,000 lives in the Northeast?
Calliope
In this illustrative example, six vendors appear in the selected filing records. Compare their disclosed relationships, then check current coverage before prioritizing outreach.

Bring your target segment. Build a more informed account list.

See what Calliope does for digital health commercial teams. Bring your ICP criteria — we'll match them live.